Poster & Ad Design: A Celebration of BC Music

I was approached by the excellent Vancouver-based not for profit MUSIC BC to create a series of promotional material for a huge fundraiser. The challenge was to fit a lot of information in, and yet to be more than a boring page of text; I needed to make it interesting and engaging. The client needed the ads first, but I thought: it'd be most effective to start by fitting all the info into the largest piece (the poster), then trimming info as I scaled down to the smaller ads. I started with the full size (11" x 17") poster. The tactic worked brilliantly. I included photos of the top 8 performers, used Marlboro font and created a burnt/worn background texture to convey the alt-country/roots'n'blues genres and feel of the event. The client was extremely happy with my work, and with the three pieces as a consistent series of promotional material. A selection of compliments from Music BC: "Everyone loves the ad and no more changes need to be made" "The 2/3 ad ran today in the WE. Looks awesome!" "Thanks for your speedy work!"

The 1/3 ad (5 13/16" x 8"). Although some infomation and a couple photos needed to be removed for this size to work and still be legible, I feel this was an excellent result. It maintained consistency with the 2/3 ad and poster, and all the absolutely pertinent information remained.

The 2/3 ad (7 5/16" x 11"). This was the 1st piece due. Quite conveniently, these dimensions are also exactly proportional to the full size poster, so I created the poster 1st, then scaled down to this 2/3 ad. Which meant I was able to keep all the information on this ad size. Which of course the client was very pleased to see.

The largest piece: an 11" x 17" poster. It, like the 2/3 ad, contains all the information requested by the client.

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